Our 2018 Social Impact

Our products are created to support indigenous communities. We use a portion sales to support organizations & projects at the intersection of outdoor recreation, conservation, and language & culture revitalization.


1% For the Planet Member

We are using our company as a catalyst  in order to support environmental solutions in indigenous communities. 1% for the Planet will certifies our giving annually. In 2018 we donated to 1% for the Planet, The Wilderness Society, The Honnold Foundation, SHIFT / Center for Jackson Hole, Native Seeds / SEARCH, and Utah Dine Bikeyah


Cultural Empowerment, Not Cultural Appropriation

Companies spend countless hours and iterations on designs, names, and imagery that avoid copyright infringement of other companies. However, the use of indigenous designs and culture in the outdoor industry is unchecked. This practice is the source of direct economic harm to many indigenous communities who would otherwise would benefit from these designs. 

As a native-owned outdoor apparel company we are setting a replicable business practice that empowers communities and ensures that our products empower communities.


Our vision for social impact in 2019

  • We have committed to give back 2% of our total sales to charitable causes.

  • Work with 1% for the Planet & outdoor companies to support more indigenous 501c3's and organizations.

  • Create a industry certification to certify business practices that promote cultural empowerment, not cultural appropriation